FAQs
Frequently Asked Questions: Marketing
Answers to the most frequently asked questions about (online) marketing and our range of services
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FAQs - Marketing: topic Overview
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What is the difference between online marketing and digital marketing?
Online marketing refers to advertising activity online, e.g. via websites, social media or Google Ads.
Digital marketing is an overarching term and includes all digital channels, including email marketing, apps or digital displays in stores.
Which advantages does online marketing offer for small and medium-sized companies?
Online marketing allows you to address your target group in a precise way, with flexible budget planning, measurable success and a wide reach. For SMEs in particular, it is a cost-effective method for customer acquisition and brand strengthening.
How quickly will I see results in online marketing?
Results vary depending on the chosen activity and strategy. Initial success with performance campaigns can be visible after a few days, while organic growth, e.g. with SEO (search engine optimisation), takes several weeks to months.
How much does online marketing cost?
The costs depend heavily on the scope and the channels. Entry-level campaigns can start from just a few hundred euros, while scalable advertising measures are more expensive. LunaticAds creates customised packages and also offers affordable packages for self-employed individuals and start-ups with a small budget.
Why is a strategy so important in online marketing?
Without a strategy, there is no direction. With a clear objective, target group analysis and aligned measures, you can achieve sustainable success instead of scatter loss.
Online Marketing & Digital Marketing
What is Performance Marketing?
Performance marketing includes measurable online advertising activities where you only pay for specific results (e.g. clicks, leads, purchases). It is targeted, efficient and ROI-orientated. (ROI = return on investment)
What does SEA mean?
SEA is short for Search Engine Advertising, i.e. paid search engine advertising such as Google Ads or Bing Ads. They appear prominently whenever users actively search for your services or they keyword you include in your ad.
What are the advantages of SEA over SEO?
SEA delivers immediate visibility and controllable results, while SEO (search engine optimisation of your website) has a long-term effect. With SEA, the costs are higher in the short term because you pay for the ad placement, while with SEO, you continuously invest time to be listed higher in search engines organically. The ideal solution is a combination of both.
How do I find the best keywords for my ads?
We use professional tools to analyse search volume, competition and relevance. This provides you with precise keywords for maximum performance. During the term of SEA campaigns, the keywords selected at the outset are continuously monitored and optimised based on the results.
How much does a SEA campaign cost?
The budget is scalable. Good results are possible even with small budgets. Factors that influence the costs are
• The duration of the campaign: the longer it runs, the more budget can be spent
• The reach: regional campaigns are delivered to a much smaller audience than nationwide campaigns
• The target group: if the target group is very large, the campaign can be delivered to many people
The advertising budget can always be determined in advance. Once this has been spent completely, the campaign is (temporarily) no longer being shown. You therefore always pay a maximum of the previously determined amount.
LunaticAds offers transparent billing and flexible packages for performance marketing campaigns.
Performance Marketing & SEA
What is Social Media Advertising?
Social media advertising is paid advertising on platforms such as Instagram, Facebook, Pinterest, TikTok or LinkedIn. Your products, services or social media profile(s) are displayed to users who do not yet follow your channel/profile.
The aim is to generate reach, interaction, new followers or conversions.
What are the advantages of paid social media ads?
You reach specific target groups, gain followers, customers or job applicants - with high control and low scatter loss.
How do adverts differ from standard posts on social media?
Adverts are targeted content with objectives and a clear call to action. They also appear to users who do not yet follow your profile.
What are the benefits of professional ad design?
An appealing design increases attention, reduces click costs and increases the conversion rate. Professional design therefore pays off directly.
Can I create social media ads myself?
Technically yes, but without experience the time required is usually very high and the costs are often high with little success. LunaticAds ensures appealing design, suitable target group selection and constant optimisation, while you can focus on your core business.
Social Media Advertisement (SMA)
Why should I choose LunaticAds Marketing for my online marketing?
LunaticAds combines design competence with performance expertise. You don't get run-of-the-mill advertising, but customised solutions that really work. Targeted, efficient, honest.
Isn't hiring LunaticAds far too expensive?
Transparent prices, scalable offers and customised packages make our services accessible to smaller companies too. No bullsh*t, just measurable results. Especially for SMEs, hiring an external marketing manager is much more cost-effective than hiring someone on a permanent basis. As LunaticAds' marketing packages are not long-term subscriptions, companies remain financially flexible in the long term and have no fixed costs as with a permanent employee.
I really do appreciate the long-term co-operation with my clients.
Isn't it cheaper to have a permanent marketing manager?
Not necessarily. A permanent employee means extra labour costs, downtime and limited expertise. With LunaticAds, you only pay for specific services and benefit from specialisation. The online marketing packages start at a run time of just 2 weeks (for very short SEA campaigns). So there are no long-term costs in the form of a salary for a permanent employee, but we still offer great deals for companies that are planning a long-term collaboration. Feel free to contact us directly!
How does the process of hiring LunaticAds work?
Straightforward. After a non-binding initial consultation, we work with you to define your goals and develop a tailor-made concept. Communication on equal terms, implementation with passion.
Please feel free to contact us directly using the enquiry form.📋
Or book your free initial consultation directly over this link.📅
Which services does LunaticAds offer exactly?
We specialise in social media management and paid advertising on social media and search engines, including graphic design:
Graphic Design:
Creation of social media content (posts, stories and reels)
Creation of animated and static advertising materials
Logo design & corporate design
Social Media Management
Social media profile management & optimisation
Design and regular uploading of appealing posts, stories and reels
Performance Marketing
Paid advertising on social media (Instagram, Facebook, TikTok, Pinterest, LinkedIn)
Paid advertising on search engines (Google & Bing)
You can find more details regarding our services here.
Onlinemarketing with LunaticAds Marketing
Where does the company name LunaticAds come from?
LunaticAds is a neologism that combines three things:
"lunática", esp. [luˈnatika] Lunatica means ‘crazy’ or “insane” in modern translation, but the original meaning refers to the word ‘luna’, Spanish for moon, and means moonstruck. I proudly admit to ignoring everything to admire a radiant moon in the night sky.
The combination of ‘lunática’ and ‘Ads’ together make Lunatic(a)Ads
If you now move the space between the two words, you get Lunati-cads. Although not spelt correctly, it reflects my love of velvet paws, as can also be seen in the LunaticAds logo.🌔🐈⬛
Write to us here ⇩
What is Social Media Management?
Social media management includes planning, creating, publishing and analysing content on platforms such as Instagram, Facebook, Pinterest, LinkedIn and TikTok.
Why is social media management important for businesses?
It creates visibility, strengthens your brand, builds trust and brings you into direct dialogue with your target group – a decisive competitive advantage.
Which platforms should my company use?
It depends on your target group. Instagram and Facebook are suitable for visual products, LinkedIn for B2B, TikTok for creative, young target groups. LunaticAds will help you make the right choice if you are still unsure or do not know on which platform active social media management will deliver the greatest added value.
How often should I post content on social media?
Consistency is key. Depending on the channel, 2–5 posts/reels per week is a good rule of thumb. However, quality is more important than quantity.
Can I outsource social media management?
Smaller companies in particular often do not have the time or expertise to regularly fill social networks with good content.
Professional service providers such as LunaticAds provide strategically planned, visually appealing and target group-appropriate content - including community management and analysis of your content. Mid-term, these analysis can even provide information about which products or services are most in demand among the respective target group and provide helpful insights into how these can be further developed.
Social Media Management