Search Engine Marketing
SEA - Search Engine Advertisement
Our SEA Services
Whether it's search engine listings, display ads in apps or advertising on YouTube, all of this is possible with search engine marketing, or SEA for short.
Complete SEA Campaign
From search ads to display ads, this package includes everything! You send us the briefing and, if applicable, the image material and leave the rest to us.
Search ads include keyword research to identify the ideal search terms for your campaign. Display ads include the design of a static ads material to make your message shine through an appealing banner.
Once the campaign is activated, we take care of the optimisation to ensure you get the most value for your advertising budget!
Once the campaign has been successfully completed, you will receive a report on the performance of your campaign and further insights into the users who were interested in your offer. This valuable insight enables you to further optimise your offer in order to successfully reach even more people in the future!
SEA annual campaign – administration
You are planning to permanently increase your presence and visibility on search engines through a long-term campaign? Great! Longer-running campaigns have the advantage that, after a few weeks, the learning process of search engines allows them to display ads in a much more targeted manner and to show them to exactly the right people with increasing accuracy!
For these campaigns we also take care of optimisation so that you get the most value for your advertising budget. However, the price is significantly lower for a long-term campaign with even better target group addressing.
Campaigns include detailed reporting on performance and further insights on the users who were interested in your offer at the end of the campaign period. In addition, you get a live dashboard which allows you to check the current performance of your campaign on a daily basis.
Depending on the duration, you will also receive interim reports with recommendations for action and adjustments.
This valuable insight enables you to further optimise your offer in order to successfully reach even more people in the future!
You have already created a campaign on Google or Bing on your own and now realise that you don't have enough time to optimise a running campaign?
No problem at all, we are also happy to take on the monitoring and optimisation of campaigns that have already been created.
Feel free to contact us with your individual request, we will be happy to advise you!
Campaign management for existing campaigns
Premium Support
Has your offer changed at short notice, are advertised items sold out, or do you no longer like the texts?
We recommend this additional premium support package for every campaign you book. It provides you with quick support for changes, adjustments or questions, so that you can quickly place suitable ads again even when changes occur. We are here for you!
Keyword research
The use of ideal search terms (keywords) is essential for performance campaigns. We will create a detailed list of the best keywords for your product, service or offer.
Target group research
Target group analysis is extremely important to ensure that a digital campaign is delivered precisely to the people you identify as a target group ready to buy. This limits the delivery of ads to the right people and excludes groups of people who are not interested in your product or service. Save valuable advertising budget for your target group ready to buy by targeting your campaign correctly!
Statische Werbemittel und Postings
Statische Werbemittel sind hervorragende Aufmerksamkeitsmagneten für Ihre Werbung. Sie können entweder als Ergänzung zur Suchmaschinenwerbung, als selbstständige Anzeigen in Form von Display Ads oder auch auf sozialen Medien eingesetzt werden. Ein wahrer Allrounder!
Unser Design Angebot
Reels, Kurzvideos und Animierte Werbemittel
Animierte Werbemittel sind die Kür der digitalen Werbung.
Sie reichen von einfachen Animationen durch mehrere wechselnde Bilder (GIF) bis hin zu Kurzvideos (z.B. als Reel oder Story für Social Media). Die Erstellung von Videos ist aufwendiger als eine Bildanzeige, transportiert jedoch deutlich mehr Informationen und bietet mehr Möglichkeiten, neue Kunden anzusprechen. Je nach Ziel Ihrer Werbekampagne kann ein solches Werbemittel ebenfalls sinnvoll sein.
Optional: Stock Fotos
Sie haben aktuell keine eigenen (Produkt-) Bilder, die Sie für Ihre Werbemittel verwenden möchten? Gerne verwenden wir Sock Fotos aus einer unserer umfangreichen Bibliotheken.
Premium Support
Ihr Angebot hat sich kurzfristig geändert, beworbene Artikel sind ausverkauft oder die Texte gefallen Ihnen doch nicht mehr so gut?
Zu jeder gebuchten Kampagne empfehlen wir Ihnen dieses zusätzliche Premium Support Paket. Damit erhalten Sie schnelle Unterstützung bei Änderungen, Anpassungen oder Fragen, um auch bei Änderungen schnell wieder passende Anzeigen zu schalten. Wir sind für Sie da!
Ob Inserate auf Suchmaschinen, Display Anzeigen in Apps oder Werbung auf YouTube, all das ist möglich mit Suchmaschinenmarketing, oder vom englischen Search Engine Advertisement kurz SEA.
Book Your Campaign Directly
If you already know what kind of advertising you want to place online, you can book your campaign directly.
This saves you valuable time and your campaign can be activated within 24 hours!
The prerequisite is that we receive all documents and payment is successful.
Each campaign will be sent to you for approval before going live!
What opportunities does SEA offer?
Boost your success with professional SEA campaigns
Search engine advertising (SEA) is one of the most effective methods for reaching new customers and making your company visible – precisely when potential buyers are searching for your products or services. We primarily use the leading platforms Google Ads and Microsoft (Bing) Ads to create and manage tailor-made campaigns for you.
What is SEA and how does it work?
SEA (Search Engine Advertising) allows you to place paid ads in Google and Bing search results. What makes it special is that your ads are displayed precisely when users search for relevant keywords. This means that your advertising is only shown to people who are already interested, making SEA one of the most cost-effective advertising measures.
Why market on Google Ads?
Google Ads is the most widely used SEA platform worldwide. Here you can use various ad formats to reach your target audience:
• Search Ads(text): These appear directly above or below the organic search results, often with a small "Ad" label. They consist of a headline, a short description and a link to your website – perfect for directing users straight to your desired page.
• Display Ads: These graphic ads are displayed on Google's partner sites and allow you to use visually appealing banners or images to attract new customers. Ideal for creating brand awareness.
• Shopping Ads: An absolute must, especially for online shops. Your products are presented directly in the search results with an image, price and link – so users can decide at a glance whether your offer is of interest to them.
• Video Ads: If you want to tell visual stories, video ads on YouTube are the perfect choice. They can be placed before or during a video and allow you to convey your message in short clips.
...And why market on Bing (Microsoft) Ads?
While Google Ads is the undisputed market leader, it can also be worthwhile to use Bing Ads. Especially in certain niches, this allows you to target users who do not use Google. Bing Ads offers similar features and ad formats to Google Ads, but often at a lower cost per click – an interesting addition to your Google Ads campaigns.
Why do SEA with LunaticAds Marketing?
SEA may sound simple, but a successful campaign requires planning, expertise and continuous optimisation. At LunaticAds Marketing, we take care of the entire process for you – from keyword research and ad creation to ongoing optimisation and performance monitoring.
We ensure that your ads reach exactly the right people at the right time – at optimal cost. This allows you to focus entirely on your core business while we strengthen your online presence and increase your sales.
